Click on one of the people below to find out more information.

  • Peter Wisniewski, Founder/Owner
    Work Direct: 608-709-5330

    Welcome to Stark on the Beltline! I've been in the car business for over 20 years. Most recognize me with many manager roles in car dealerships around the Madison and Milwaukee area. I have a passion for buying different makes and models all over the country. It's an important role to have the right vehicles at competitive prices in Madison. Feel free to reach out to us if you are looking for a certain make and model. I'm also an interpreter for the deaf and hard of hearing. We look forward to working with you!

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  • Mikel Lawson, Sales Manager
    608-709-5330

    Hi! My name is Mikel Lawson. I've been in the car business locally for over 10 years. I joined Stark on the Beltline because we are a fresh and new dealership with processes different than other car dealerships in Madison. Our prices are the best in the area which makes the process easy. With my previous car sales and finance experience, I will make sure that you have the most enjoyable car buying experience.  Allow me to take the hassle out of your car purchase and turn it into a fun experience for the whole family!  


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  • Rob Ranthum, Internet Sales Manager
    608-709-5330


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  • Allison Wiedemann, Office Manager
    608-709-5330


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It is the customer's sole responsibility to verify the existence and condition of any equipment or vehicle listed. Nether the dealership nor dealer.com is responsible for misprints on prices or equipment. It is the customer's sole responsibility to verify the accuracy of the prices with the dealer, including the pricing for all added accessories. Service loaner vehicles may not be immediately available. See dealer for schedule. All advertised prices exclude government fees and taxes, any finance charges, $299 dealer document processing charge, any electronic filing charge, wheel tax and any emission testing charge.